Digital solutions for Latin America and the US
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The importance of reaching the Hispanic public

The United States is rapidly growing in diversity, and the Hispanic population is the forerunner of this change. In fact, Hispanics are now the largest minority group in the United States.

The Hispanic population is not only growing in size, but it is also increasing your purchasing power.

In 2019, about 60.5 million people of Hispanic origin lived in the US. By 2060, the Hispanic population is projected to reach $111.22 million, a major factor in the growth of the US population.

Marketing in LATAM

Positioning your idea, brand or business in Latin America

The opening of emerging markets and the new opportunities that arise in already developed countries have kept exports at positive values, and many new business opportunities have been detected in Latin America.

According to ALLVP studies, the startup ecosystem in Latin America has experienced unprecedented momentum since 2021. A CBInsights report on Venture capital confirms this. The region received USD 14.8 billion in investment in 2021, an increase of 174% compared to 2020. In addition, 660 agreements were closed, 121 more than the previous year.

There are 21 Hispanic countries, with different customs.

Many Americans assume that Hispanics share the same culture; however, we are a more diverse group. Each country celebrates different festivals, and has other traditions, culinary specialties, idioms, variations of Spanish, etc. Similarly, not all countries in the Hispanic region use or identify with the term “Hispanic,” just as Hispanic is not necessarily only Mexican.

The linguistic definition of Hispanic or Latino is: “the group of people who are related to each other through language, culture, and traditions of Spanish origin, coming from the Iberian Peninsula,” while Latino: “gathers all those people whose heritage of language, culture, and ethnicity derives from the founders of ancient Rome.”

In the United States, it is not interpreted the same. The definition for Latino and Hispanic is: “a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin, regardless of race.

We understand the differences because we are Hispanics who live and work in the United States, with roots and connections in various parts of the region.
Our strength is experience and idiosyncrasy, that's why we understand our clients.


We connect with the Hispanic culture to negotiate and sell successfully

Cultural diversity is always present when doing business and generating sales, especially now that globalization has allowed interculturality to be a characteristic of the business world.

Most of the countries that make up Latin America share similarities with them such as resilience, optimism, humor, values, religion, the importance of family, and even a passion for soccer, but when it comes to doing business in Latin America, you need to be prepared to go further and understand the market in depth.

Our multilingual within-culture strategies provide specific recommendations and identify solutions that enable organizations to understand the cultural differences and social nuances that differentiate the various Hispanic identities in the United States.

Most Hispanics are bilingual (English-Spanish). About 36% of foreign-born adults living in the US said they could speak and understand English "very well."

2020 - U.S. Census

Reach the US Hispanic audience in their language.

I am not having bilingual speakers in the company.

If you are trying to appeal to the Hispanic market, your business must have Spanish speakers. Some English phrases do not exist in Spanish, or their literal translation into Spanish may be completely different (and vice versa).

Not prioritizing them
It would be best if you did your research to find a way to target this demographic. It is not enough to market using Hispanic music, decorations, or gastronomy.

A language puts you in a corridor for a lifetime. Two languages open all the doors for you throughout it.

Frank Smith - Canadian Psycholinguistics. (1928-2020)

Take advantage of the reach of the Hispanic public on social networks

Businesses are trying to harness the buying power of Hispanics, but marketing to Hispanics isn’t as easy as it used to be.

Targeting Hispanic youth is a good idea. The median age for Latinos in the US is 28 compared to 42 for non-Hispanic whites.

More than half of Hispanic mobile viewers choose their smartphones to watch video and are more likely to see ads related to their culture. Also, videos are important to their purchasing decisions.